YOUR ATTENTION PLEASE
NOVARTIS
For Super Bowl LIX, Novartis wanted to finally give breast cancer the right kind of attention by using something already known for getting the wrong kind of attention: breasts.
SOCIAL
After plastering breasts all over screens across America during Super Bowl LIX, we wanted to take our message even further. So we got our ‘Your Attention Please’ spokesperson and breast cancer survivor Wanda Sykes to invade the one place known for holding your attention for hours: social media.
DALLAS COWBOY CHEERLEADERS
To capitalize on our Super Bowl appearance and the hype surrounding the #1 streaming reality show on Netflix—“America’s Sweethearts”, we partnered with the Dallas Cowboys Cheerleaders to bring even more attention to the cause. Alongside the Dallas Cowboys Cheerleaders, we created an original routine to our ‘Your Attention Please’ song, which played before, during, and after games at AT&T Stadium, home of the Dallas Cowboys.